Grammy-nominated Nigerian singer Ololade Ahmed, popularly known as Asake, delved into his artistic choices, particularly his preference for singing in Yoruba.
Asake candidly shared, "I am more comfortable singing in Yoruba, it’s not that I can’t sing in English. If you fvck with me, fvck with me with my Yoruba. If not, then don’t."

This statement signifies his commitment to his cultural roots and his unapologetic stance on his musical identity.
Asake's discography, including albums like 'Mr Money With The Vibes' (2022), 'Work of Art' (2023), and the latest 'Lungu Boy', predominantly features Yoruba lyrics.
This linguistic choice is not merely a stylistic preference but a profound expression of his cultural heritage. Despite the global music industry's inclination towards English, Asake has carved out a niche for himself by staying true to his roots.
His hit song 'Amapiano,' which was sung in Yoruba, garnered massive recognition, earning a nomination for the Best African Music Performance at the 66th Grammy Awards.
Although it did not win, losing to South African singer Tyla’s viral hit 'Water', the nomination itself was a testament to the universal appeal and resonance of his music, even when performed in a language that may not be widely understood globally.
Asake's approach has sparked various reactions within the industry. For instance, DJ Cuppy hailed him and other Nigerian artists for shining on the global stage, reflecting a sense of pride in their cultural representation.
Additionally, Asake's collaborations and live performances, such as headlining the O2 Arena for the second time and the 2024 Afronation Portugal, further cement his status as a huge figure in the music scene.
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