Kendrick Lamar is set to make history by becoming the first rapper to solo headline the Super Bowl halftime show.
The National Football League (NFL), Roc Nation, and Apple Music. This groundbreaking performance will take place on February 9, 2025, in New Orleans.
Jay-Z, the founder of Roc Nation, praised Lamar's exceptional talent and cultural influence. "Kendrick is truly a once-in-a-generation artist and performer," Jay-Z said in a statement. "He has an unparalleled ability to define and influence culture globally. [His] work transcends music, and his impact will be felt for years to come."
Lamar, who has won 17 Grammy Awards, expressed his excitement about the opportunity to showcase the power of rap music on such a grand stage. "Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one," he stated.
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