Meta announced the launch of its Content Monetization beta program for Facebook, a strategic initiative designed to enhance the earning potential of content creators.
This new program consolidates three key monetization tools In-stream ads, Ads on Reels, and the Performance bonus into a single, streamlined system.
This allows creators to monetize a diverse array of content types, including Reels, long-form videos, photos, and text posts. Previously, only about one-third of creators could earn from more than one Facebook-funded program due to varying eligibility and availability.
Since 2017, over four million creators have benefited financially from the platform, with Facebook disbursing more than $2 billion in the past year alone.
The revamped program aims to simplify the monetization process by providing unified performance insights for easier tracking and maintaining a performance-based payout structure.
Meta has already begun sending invitations to one million creators who are currently monetizing on the platform, with open enrollment expected in 2025.
Creators interested in early access can sign up through the monetization tab in the Professional dashboard or Meta Business Suite.
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