Nigerian music executive Paulo Okoye has expressed his views on the current market value of afrobeats sensation Rema in a recent discussion with media personality Ifedayo Olarinde, also known as Daddy Freeze.
Paulo Okoye, who is also known as Paul O, suggested that Rema is overpricing himself in the industry.
He emphasized that while Rema is a Gen Z superstar and a major face of African music, he needs to perform at more shows and expand his fanbase to justify his high price tag.

Paulo stated, “Rema is on another level, he’s a Gen Z superstar. He’s our major face of African music. They [Western world] regard Rema the same way they regard American artists.
But the problem about Rema at the moment is overpricing. I think he overpriced himself. He needs to do more shows to build a huge fanbase to earn his price tag.”
Additionally, Paulo noted a major drop in earnings for both Rema and his peer, Asake. Previously, these artists earned up to $4 million and $5 million respectively, but their earnings have decreased to $2 million (N3.2 billion) and $3 million (N4.8 billion) for the years 2023 and 2024.
Rema recently made headlines after performing at Anant Ambani and Radhika Merchant’s wedding on July 12 at the Jio World Centre in Bandra Kurla Centre, BKC, Mumbai.
According to reports from Hindustan Times, Rema was paid $3 million to perform his global hit song ‘Calm Down’ at the event.
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